A sleep and wellness brand serving both retail consumers and B2B wholesale buyers needed a Shopify store that handled both audiences, with tiered pricing and margin tools built directly into the theme. Built in 2 weeks.
WholeNights had two very different customer types. Retail customers bought direct. Wholesale buyers, such as hotels, clinics and wellness centers, needed different pricing tiers, qualification steps, and the ability to run their own margin calculations before placing a bulk order.
Handling both on a single Shopify storefront, without confusing either audience, required careful Liquid theming and custom section logic.
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